New Normal
is a consultancy and creative collective based in Lisbon, founded by André Beato and Dale Kinney. Offering a diverse range of services and partnering with leading brands and innovators to craft powerful ideas through meaningful collaboration.
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Services
©2026
Nike Air “Zero-Gravity”
Season: FAHO21
Concept, Graphics & Print
Maharishi x Little Simz
In Collaboration with Heated Words
Graphics, Bespoke Typography & Campaign Assets
Nike Court US Open
Season: FA21
End-to-End Apparel Design
Peggy Gou, DJ and Record Producer
Nike 24.7 Collection
Season: SPSU25
End-to-End Apparel Design
ISPA Collection
Season: SP25
Graphics and Trims Development
ISPA Collection
Season: FA24
Graphics and Trims Development
Stüssy & Nike
LD-1000 Collection
Season: FA24
Graphics and Print
"Amour"
Visuals/ Graphic Explorations
2025
Nike x Patta Running Team
Season: SP24
Graphics and Trim Development
ISPA Collection
Season: HO23
Graphics and Trims Development
Nike 24.7 Collection
Season: SPSU25
End-to-End Apparel Design
Untitled
Visuals/ Graphic Explorations
2025
ISPA Collection
Season: FA24
Graphics and Trims Development
Nike Running; OTWR Reset
Season: FAHO23
End-to-End Apparel Design
Nike Tech Collection
Season: FAHO25
Graphics and Trims Development
Nike 24.7 Collection
Season: SPSU25
End-to-End Apparel Design
Nike Fitness
Season: SPSU24
End-to-End Apparel Design
Nike Air Max; Scorpion Flyknit
Season: SPSU22
Bespoke Typography, Branding
Nike x Bode Rec.
Season: HO23
Graphics and Trim Development
Nike Run Division Collection
Season: FAHO22
End-to-End Apparel Design
ISPA Collection
Season: SPSU24
Graphics and Trims Development
Maharishi x Little Simz
Year of the Lotus Tour
Stage Looks and Merch Graphics
Maharishi
Bespoke Typography & Graphics Explorations
A Ma Maniére x Nike
“While You Were Sleeping”
Season: HO24
Graphics and Trim Development
Visuals/ Graphic Explorations
2025
Nike Air Collection
Season: FAHO20
Graphics and Trims Development
Swoosh Pack
Season: FAHO20
Concept & Graphics
Untitled
Visuals/ Graphic Explorations
2025
Nike; Every Stitch Considered
Season: SP24
Graphics, Trim Development & LookBook
Untitled
Season: SPSU26
Graphic Explorations
“Metamorphosis”
Season: SPSU24
Storytelling, Art Direction & Photography
NIKE AIR MAX 1 '86 OG 'BIG BUBBLE'
Season: FAHO23
Concept, Branding & Packaging
Nike 24.7 Collection
Season: SP25
End-to-End Apparel Design
“Pacifist Military Design”
Visuals/ Graphic Explorations
2025
Nike Running
Season: HO25
End-to-End Apparel Design
Nike Court US Open
Season: FA21
End-to-End Apparel Design
Athlete: Emma Raducanu
Have a Nike Day Collection
Season: SPSU22
Concept, Graphics & Trim Development
Photographer: Yuann S.
Masterpiece Collection
Season: FAHO21
Concept & Art Direction
In Collaboration with Kathy Ager
Nike Air “Zero-Gravity”
Season: FAHO21
Concept, Graphics & Print
Stüssy & Nike
LD-1000 Collection
Season: FA24
Graphics and Print
Untitled
Visuals/ Graphic Explorations
2025
ISPA Collection
Season: HO23
Graphics and Trims Development
Nike Run Division
Season: SPSU24
End-to-End Apparel Design
Swoosh Pack; SPSU20
Creative Direction, Concept & Graphics
Athlete: Naomi Osaka
